5 Things that Every Marketer Must know About Copywriting
Written by copydude on December 31st, 2009
5 Things that Every Marketer Must know About Copywriting
No other part of the marketing process can get screwed up easier than copywriting. You would think that something as simple as writing a few paragraphs would be easy for most folks, but the fact is that it is not. Writing is an art form, but when you are doing copywriting it is even more dangerous. The way in which you formulate your writing can make or break your business. This is why so many people choose to outsource their writing to a professional.
If you decide to take on your own copywriting, you need to know these 5 things:
- Headlines rule: Be careful how you formulate your headlines because if they are not exciting, you will lose the reader before they even get to the first word. Make your headlines interesting and clickable. Example of a bad headline: “How to Get Your Ex Back in 3 Simple Steps”. Can you say BORING? Instead, try this: “Want to Get Your Ex Back? If you Make This Mistake, You Will be Alone!”
- Give them just enough: Never give away everything you know in one article. You need to write in such a way as to leave them wanting more.
- Grammar and spelling: It should go without saying that you need to have proper grammar and spelling skills or hire an editor! Many readers will be turned off if they feel you are not smart enough to spell.
- If you are writing articles to get people to your sales page, do NOT sell! Your job in the article is to PRE sell someone, but don’t let them know it. You need to lead them to where you want them to go, but leave them thirsty for a little more.
- Resource box: If you are writing articles, your resource box is where you give them a little tidbit that makes them want to click for more information. Put a little mystery into it to get them to click through to your offer!
Feel free to read the author’s other articles to know more about the specifics of a successful Online Money-Maker System and some information on how the internet processes interact with each other. The article writer is an Internet Marketer trying to teach some basics of Earning Extra Money Online. He follows some processes, techniques and tested internet marketing systems in accomplishing his financial goals and objectives. Some of his articles are written based on his experiences derived from his internet marketing endeavors. Article Source:http://www.articlesbase.com/copywriting-articles/5-things-that-every-marketer-must-know-about-copywriting-1645033.html
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