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An Important Element In Writing Sales Copy That Really Persuades !

Written by copydude on March 31st, 2009

Dear Reader,

Vincent James is one of my heroes.

He has been for a long time. Back in 2006, Vincent wrote a book called “The 12 Month Millionaire” and that book is still worth reading even today.

In fact, I just finished re-reading it for the forth time and, as always, it stimulated a storm of hot ideals!

Anyway, there is a sales-pitch in the book, which illustrate an important element of writing sales copy, and I’m going to copy that below, so you can read it.

Here you go,

Is A New, Muscular, And Hulk-Like Body Worth $59.95 To You?

It sure would be worth it if you’re single and after taking Dynabolics, you start to attract beautiful women, twice as hot as your previous lovers. Could you imagine the new sex-life that is waiting for you?

It sure would be worth it if you were ever in a violent confrontation with one or more men. When your safety is on the line, your brute strength is all you have to survive. If you were H-U-G-E, do you really think it’s going to be easy for men to kick sand in your face? I don’t think so!

It sure would be worth it if you were a businessman- especially if you have to negotiate high-stakes deals. Trust me- you’ll always dominate the deal… leaving the conference room with everything you want. Those pencil-neck geeks would be too scared to tell you “no”… They’ll think you’d hit them over the head with one of your cannons!

So after reading the above sales-pitch, did you realize something in all the sentence?

I bet not.

You see, if you ever gonna read the above sales-pitch again, you will realize that every sentence had the word “You” in there.

So, what’s the “you” got to do with writing a sales copy?

You see, as you may or may not know, the most important element in writing a sales copy is to write…

As Personally As Possible !

In other words, you need to write in the first person view as you were really talking to the person you are writing to.

Hey, if you have been marketing online for quite sometime, you will also notice that those top gurus always mention this…

It Is Not What’s In It For You, Is What’s In It For Them !

You see, is all about your prospect.

You must understand, the prospect reading your copy doesn’t really care about you and your product, what he really care is, what’s in it for them.

Actually it goes the same to all written sales publication.

I heard one of Gary Halbert’s seminar (I forgot which one), he said a sentence that’s related to writing copy as personal as possible and that is…

You Only Sell One Thing To One Person At One Time !

What Gary mean by that is whenever you are writing your sales copy, just imagine, you are selling your one product to that one person you are referring to, at the specific time.

By just putting yourself in that mind set, I’m sure you will get more sales then you possibly can believe or even handle!

Now, did you also realize another great element in the sales-pitch?

If so, I would like to know your answer.

Just write your answer in the comment section below, and if your answer is correct I will send you an audio recording of…

“Gary Halbert’s Killer Advertising Seminar !”

Then, on the next posting, I will reveal the answer and also the winners.

Stay Frosty,

Also Know As “The Nice Blogger”

P.S Hey, if you want to get Vincent James “The 12 Month Millionaire” book, below is the link to get…

http://12monthmillionaire.co.cc/ (By the way, this is a direct link, not an affiliate link)

Wait, just hang on for a moment.

There is also a 6 hour audio interview with Vincent James done by Russell Brunson (one of my favorite online marketer), which I highly recommend you to get it, if you are into direct mail, copywriting and off line marketing.

Listen: This audio interview is not for everyone, if you are a beginner, I highly recommend you to get the book first before getting the interview.

And finally below is the link to get the interview.

http://12monthinternetmillionaire.com/ (This is my affiliate link, if you ever buy through this link, I have a special bonus for you, all you have to do is send me your receipt title it”The 12 month millionaire” to - thebadblogger(at)yahoo.com.sg

Is just that simple!

And I will send you the special bonus to you in within 24 hours of receiving your email.

The Bad Blogger is a guy with great passion in copywriting and marketing, his a subscriber to Gary Halbert’s Newsletter, Ben Settle’s Daily Tips, Russell Brunson’s DotCom Secrets Member & John Carlton Marketing Rant Newsletter. He had enormous amount of value information from world-class players in the field to share in his blog, subscribe to his Rss Feed @ http://www.thebadblogger.com/ You may freely reprint or redistribute this article, provided the content and links are left intact !

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