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Website copywriting – the art of fine attraction!!

Written by copydude on January 13th, 2010

Website copywriting has taken the world of copywriting by storm. It is distinguished from the good old country cousin of Ad copywriting, by being hip and happening and also by its ability of being sparkling (as the French wines) and effective (not as effective as the US foreign policy …but much more) in attracting Search engine spiders to give high rankings to its site.

Website copywriting helps in optimizing the web site’s chances of being rated highly by search engines through a combination of keywords, tags, headings and the whole body of content. It’s all about the laws of attracting Search Spiders through website copywriting. (Remember how dudes check out a chick…first the figure and then the face!!) The Search Engines does something akin; check out the text titles and tags and if they like them move on to the whole thing!

Any Website copywriting services like ad copywriting must be super loaded with creativity, experience, technical expertise and compelling content. (Sounds, clichéd but remember… your website copywriting should definitely not be that! Unless your site is about Human Anatomy and its dissection)

Website copywriting is more of an art than a science. (Anyone who cannot teach the other how to do a thing prefers to calls it an “ART”).

But, seriously website copywriting gives the webpage its much needed voice. Now it’s up to you whether it is like Donald’s or like Oprah’s!!

Do whatever you have to do (pun intended) with your website copywriting, to seduce search engine crawlers to your website and give high rankings to your pages.

Desperate are you? Read about some unusual, quirky ideas.

· Be original in content rather than simply fill them with key words. (See what an original piece of advice!)

• Avoid very difficult, complicated phrases and obscure words. Make sure your content is super-califragilisticexpealidocious! (Don’ make sound like the  longest word in English!)
• You really can’t do justice to the task of Website copywriting if you are now well aware of whom you are addressing. (I never know who might read this so I write for everyone.) Therefore, keep your words directed at them and make it persuasive, compelling and sharp!
• Anybody in the print media knows that if the headlines are catchy the chances are that the article will be read. The same is true for website copywriting. You have only about 30 seconds in catching your ‘dear’ search spiders. So become the “Lara Croft of web copywriting”- Swift and Incisive!
• Don’t overload them with words (like me) 250 words for a page is fine by any website copywriting standards. Enchant your visitors not merely by the number of words but by their quality and style. (Style of writing, remember…we are talking about website copywriting and not haute couture!)
• You could be a good writer otherwise, but not a great website copywriter because this is a different game all together!

Website copywriting services should have the ability to jack up sales with optimized content laced with SEO rich primary and secondary keywords that are easily picked up by search engines.

Website copywriting – is all about balance - Although Keywords are the most vital component of any Website copywriting services yet overdoing it can kill your content and make the whole site look very garish and jarred. Not only do you lose out on your readership, too much usage of keywords can get your site banned as SPAM by the search engine. So, balance between usage and creativity is the key in website copywriting!

Plagiarized content is a disaster waiting to happen. Only authentically original web site content writing will get you your customers!

To know more about Website Copywriting and its benefits visit http://www.contentwritingindia.com/index.htm

Varun M is a well known name in the domain of copy writing, content creation and development. An expert in SEO writing and website copy writing, he has been a regular article contributor to various international online media forums. His articles and opinion have been widely accepted as the benchmark on the respective subject matters.

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